The Importance of Translation Services for Businesses
Whether it’s a small or big business, or belong to the public or private sector, the aim is to attain as many customers in order to profit. You can provide your products or services to any part of India, but to convert your audience to customers you need to connect with them in their native language.
That’s where Translation Services come into the picture! Translation is vital for any company wanting to do business in India. And a country that speaks more than 1K languages, it’s safe to say that Hindi and English are not enough if you want your business to reach a much wider spectrum of audience.
There’s are many reasons why translation services are important for businesses. Read on to find out the top five.
Increase Brand Visibility
A company’s business potential is determined by the number of customers. To attain more customers you need to reach out to more and more people. People are skeptical about content they don’t understand. For example, on your website, if a viewer is not able to understand the item’s details, he/she might switch over to a website in a language they are familiar with. To make sure the consumer group is able to understand and connect with your service you have to break the language barrier.
Avoid Embarrassing Fiascos
Lost in translation, many brands have made some blunders over the years. For example, Pepsi translated its tagline ‘Come alive with Pepsi’ to ‘Pepsi can bring ancestors back from the dead!’ in China. HSBC bank made a big translation goof-up, their tagline ‘assume nothing’ was translated as ‘do nothing’ in various languages. KFC’s tagline ‘Finger-Lickin’ Good’ in China came out to mean ‘We’ll eat your finger off’. Careless translation can lead to a bad reputation and negative trolling, or worse like long legal battles.
Better Customer Communication
More often than not it becomes necessary to communicate directly with the customers. If they are not too comfortable with Hindi or English, your message might not be rightly received. If you cater to customers’ issues and queries in a language they speak, they will feel more comfortable and invested.
Adaptive Marketing Made Easy
Adaptive marketing is delivering content and recommendations and delivering the right message at the right time leading to better engagement and conversions. Every region has its culture-specific behaviors, so the content not only needs to be translated but also adapted to that specific market.
Build A Trustable Image
If a business provides customers not only what they need but also speaks in a language they are most comfortable in, then customers are most likely to trust and form a long time association with the business. A trustable brand image is the only way a business can prosper.
It is crucial for a business to connect with customers on a personal level. Therefore, businesses need translation services that will understand the customers’ language, culture, and behaviors, and effectively help to put the right message across. Language friendly content helps in more customer reach and engagement, and ultimately prove profitable for your business.