The Gurugram-based language learning startup Language Curry has signed a partnership with the Government of India’s Lal Bahadur Shastri National Academy of Administration (LBSNAA) to help IAS and IFS probationers learn diverse Indian languages. Language Curry bagged the pilot project after pitching to more than 20 state level officers competing with the Government of India’s own language learning app.
Aneesha Jyoti, Co-founder, Language Curry, said, “Government of India is serious about multilingualism, specially for the administrative officers such as IAS officers who communicate with people at grassroot level. Knowing the local language helps develop a connection with the community and makes work more productive. We were elated when the Director of the institute called us to help them with the language training. It is a matter of pride that Language Curry is enabling the next set of leaders of India to work better and integrate with the local culture.”
Chhavi Bhardwaj, Deputy Director at LBSNAA, Mussoorie, said: “Language Learning is essential for LBSNAA Trainees as they prepare for their roles in various states, this aids in efficiency and higher trust as they work with local authorities and citizens. We found Language Curry apt as it will make regional language learning easy for trainees, and provides them with essential tools to learn at their pace with the relevant content.”
Founded in 2017, Language Curry offers courses in 12 Indian languages, including Sanskrit, Hindi, Kannada, Tamil, Telugu, Malayalam, Punjabi, Gujarati, Bengali, Marathi, and Assamese. Odia language will be launched soon. The app recently crossed 2 million downloads across 185 countries during Deepawali and registered a considerable organic traffic from outside India.
Language is culture
'Language is culture' is the tag line of language Curry and they are true to it. The startup’s USP lies in providing a holistic experience by combining lessons in language with cultural insights. For instance, learners are introduced to folk dances, local cuisines, festivals of the region when they learn a language.
Recently, for Deepawali, the app ran short reads on the significance of each day in the five-day Mahotsav, highlighting each region’s special way of celebrating it.
Dr. Akshita Gupta (IAS 2021), who is using the Language Curry App to study Punjabi as part of the pilot project, said: “Language Curry is an amazing initiative to learn and update a new language. With a varied scope, this app is now being used by IAS officer trainees to get hold of the language of their respective cadres and even beyond. Pronunciation add ons along with frequently used sentences help to familiarize myself with daily conversations.”
About Language Curry
Language Curry is on a mission to make the world vocal with local Indian languages and culture. With 2 million downloads from 185 countries, Language Curry app is emerging as the most loved Indian languages learning app. Language Curry offers 12 Indian languages - Sanskrit, Hindi, Kannada, Tamil, Telugu, Malayalam, Punjabi, Gujarati, Bengali, Marathi, and Assamese. It was named one of the Top 10 Language Learning Apps by Telegraph India, and identified among 21 startups in Google for Startups Accelerator India cohort. Recently they have crossed 2 million downloads across 185 countries. Language Curry was recognized as one of the 21 high potential startups as part of the Google for Startups Accelerator India cohort.
Some of their notable learners include actor Juhi Chawla and Indian-American author Deepak Chopra, among others.