India has one of the fastest-growing economies. As India progresses in fields like education, tourism, religion, trade, business, science, and technology, etc. the need for translation has diversified. Despite the fact, that Hindi has a wide reach in India, but there’s even a wider range of people that do not speak Hindi. In order for your audience to connect, it’s essential to cater to them in their native language.
Language translation increases the scope of reaching more and more people. For example, if you are providing your services in Mumbai, you will be able to make an impact in Marathi. Similarly, for the people living in Gujarat, you would reach and attract more audiences in Gujarati.
The Need of Translation in India
The Translation Industry in India is rising in demand as more and more people want to consume information in their native language. Both global and local companies have switched their content strategies to include regional content, creating a need for content in multiple languages, bringing a rise in the translation industry in India.
Not only the global and local companies, industries like film, music, tourism, etc have hugely benefited from translation. Translated and subtitled films today generate more revenue than ever for both the Indian and International global film industry. Moreover, translating music, films, literature, and various other art forms allows artists to gain more audience and popularity.
Localization - Why is it Important?
Localization is commonly defined as adapting a product or service to a specific market or audience, and translation plays a major part in the localization process. The translation industry in India involves – Content Creation, Repurposing, website translation, IT localization, etc. Among these, translation and localization are the most happening fields with more and more MNCs entering in this market.
A recent addition to the list is the Chinese mobile phone maker – Xiaomi. Its Indian subsidiary Xiaomi Technology India Private Limited has localized its popular products, especially mobile phone UI, popularly known as MIUI, to 10 Indian languages.
Why We Need Translation Services In India?
We live in a world that is becoming more digitalized day by day. This has paved the way forward for people from different parts of the country to come closer personally and professionally. The growth of the Internet and communication technologies have abled businesses to connect with their audience.
International companies like Google, Microsoft, Facebook, and many more are flourishing in India because they are using language translation services to reach their audience in different parts of India.
Conclusion
With 22 official spoken languages and more than 1000 native languages and dialects in India, the importance of translation multidimensional. As more people in India gain access to the internet, the demand for content in local languages is growing. To reach a wider audience and gain popularity and loyalty, it is vital to break the language barrier and address their needs in the language they can connect in.
